How’s the Book Going?

Mitch Arnold • February 17, 2024

When I finally finished writing Marginal and felt that it was ready to publish, I invited a good friend of mine to breakfast to get his advice. Jeff Beals had written and published two books, one of which I was honored to consult on and edit. Furthermore, he travels the country, speaking on self-marketing. Outside of the publishing industry, there are few people more qualified to advise on the process of publishing and selling books.


Jeff was encouraging, but also very candid in his advice, saying that someone told him when he thought he was ready to publish his first book, “Congratulations on writing a book, but that’s the easy part. It’s much more difficult to get people to buy your book.” Those words have been rattling around in my skull for the two months since I published Marginal.


Initial sales were brisk and encouraging, but have since slowed down significantly. That’s not surprising, since I marketed the book primarily though my social media contacts. There are only so many books that my friends and family can buy. Now, I need to sell books to people who don’t know me or who aren’t connected to me in some other way. That’s where I can use your help.


As uncomfortable as self-promotion is, without a marketing budget behind me, it’s critical that I do it, and again, I need your help. If you have read the book, and you enjoyed it, AND you feel compelled to help, I would really appreciate it. If none of those three factors apply, don’t worry about it. Maybe you’ll like the next one.


Ways that You Can Help


Potential readers are skeptical of first-time novelists, especially if they don’t know the author. That’s why it’s critical that they are assured that the book is worth their time and money. There are three main ways that you can help me gain the credibility I need to sell more books:


Share an image of the book or a link to mitcharnold.com on your social media. In that post, relate how you enjoyed the book and/or why you recommend it. You don’t have to write an all-out review – no one expects you to be a professional book critic. A sentence or two will suffice. The accompanying image will catch more eyes than text, but if you don’t feel comfortable sharing an image, text is just fine.


Write a review on Amazon. Many active readers use Amazon to shop for books, and ratings and reviews matter to this audience. To gain credibility with these people, it’s critical that my Amazon page be active. Currently, I have only one review. I suppose that’s better than a bunch of bad reviews; still, a solo review doesn’t convey much “buzz” for the book. Again, you don’t have to write a high-level review – just a sentence or two about why the book appealed to you. The Amazon page for Marginal is here.


Encourage your friends who are avid readers to give the book a shot. For those of you who are avid readers, if you’re a member of an organization that discusses books, please consider sharing Marginal with them. Even if you’re not an avid reader, but you know someone who might enjoy the book, please recommend my book.


In a perfect world, I’d have a big-name publisher behind me, and they would have a marketing department actively promoting Marginal. That’s not the case here. In the current environment, it’s nearly impossible for a straight, white male with traditional pronouns to get an established publisher interested in reading his first manuscript, so I didn’t even try. Instead, I bet on myself and invested my time and resources in writing and publishing Marginal. Now, I can really use your help to realize my dream of writing a successful book. Thanks for your consideration and for reading this post.

Attitude Makes All of the Difference

By Mitch Arnold • March 15, 2026
About six months ago, I received a letter from a clinic telling me that my five years were up, and it was time for me to call to make an appointment for a colonoscopy. Because that procedure and the preparation for it are awfully unpleasant, I didn’t respond to the letter until last week. If you’ve ever experienced a colonoscopy, perhaps you can forgive my procrastination. After five minutes on hold, I was ready to give up on the call, maybe take it as a sign to buy more time, but Lynda sat near me, looking at me with eyes that said further procrastination would be most unwelcome. At last, a very pleasant voice greeted me on the other end of the line. I joked with her that she was WAY more enthusiastic about the call than I was. She laughed and assured me that she understood my hesitation, but that she was going to make it as easy as possible. Her job was to field reluctant calls from unenthusiastic patients, and then to ask them questions about their bowel movements. For veterans of the procedure like me, she breezed over the details of the preparation that consists of clearing your system with a barrage of intestinal stimulants, and then ended the call with reassurance that it won’t be that bad, and that having the procedure is the responsible thing to do. When I hung up the phone, I thought about how the appointment maker’s attitude made the experience better for both of us. Had she matched my level of enthusiasm and negativity, we probably still would have accomplished the required task, but we would have done so in a way that didn’t reflect our humanity. Then, I thought about how that call was a reminder of how warmth and empathy bring peace to those lucky enough to be around them. The receptionist’s job was to have conversations with people who didn’t want to talk to her and to ask them awkward questions about something as off-putting as their digestive tendencies. That’s certainly a lot to overcome, but she did it like a professional. By the time I hung up the phone, I could feel stress and tension leaving my body. We have many opportunities to do the same thing – not to ask people uncomfortable questions about bodily functions, but to lighten our tone and use empathy to make others more comfortable and bring peace to the world around us. When we encounter people obviously having a rough day, we should be sensitive to their fragility and treat them as we would want to be treated. Even when the bad day isn’t obvious, a little extra warmth and empathy is worth the effort and usually improves our days too. I know this, because I’m often blessed to be on the receiving end of these transactions. Because of my obvious disability, most people soften when meeting me. Even those who I see frequently, like people at the gym, go out of their way to be kind and helpful to me. Of course, I reciprocate, and after a while, it’s just the way that we interact with each other.  That’s a good way to live, and the colonoscopy scheduler reminded me of that. Though I had never met her, I could tell that she cared enough about me as a patient to extend the extra effort of humanity. Think about a world where we all do that every time we interact with each other.

People Think We Shouldn’t Be Friends

By Mitch Arnold • February 15, 2026
Most of my closest friendships go back decades, and they are with people who are a lot like me. Because we grew up in similar environments and share similar backgrounds, my friends and I also share fairly consistent perspectives on the world and current issues. If we differ, it’s usually only slightly. Vernon was a notable exception. Vernon came from a much different background than I, and that made his perspective unique and valuable to me. Despite our differences, we learned over the decades that we had more in common than we could have imagined. I met Vernon in the late 1990s, when I was working in public relations at a historically black university (HBCU), North Carolina A&T State University. He was 15 years older than me, and a consummate professional, not to mention, a snappy dresser. He was always in a suit, and took his work in research administration very seriously. Initially, he intimidated me and I amused him. Not many people on campus looked like me. Fewer came from a background like mine. As a white guy who grew up in the rural Midwest and whose previous job was teaching at a Catholic school in Nebraska, I was very much a minority. Additionally, I was a Republican, and there weren’t many of those around either. I thought of Vernon during the noise surrounding this year’s Super Bowl halftime show. If we still worked down the hallway from each other, one of us surely would have stopped by the other’s office to share perspectives and try to make sense of the controversy. That conversation would have ended, like they all did, with some good-natured humor and a laugh. Decades have passed since Vernon and I worked together. In that time, I moved back to Nebraska and Vernon eventually retired. Still, we kept in touch with phone calls at least once per year. “It’s your white Republican friend from Nebraska” is how those calls usually started. He would follow by asking me again where Nebraska is, and what I thought of the current political landscape. Though clearly incongruent politically, never did we argue or take up sides against each offer. Mostly what we learned from each other is that we weren’t all that different and that often what we assumed wasn’t always the case. Vernon was very much a capitalist and more socially conservative than most Republicans, including me. Jokingly, I once accused him of being a Republican, because a lot of what he said didn’t fit my narrative of a Democrat. Likewise, he was surprised when I told him that I wasn’t a fervent supporter of President Trump. “You’re a unique man,” he said. I told him that I really wasn’t. Like most people on both sides, I valued many of the things he did, like strong family values and a strong economy. We just differed on the role that government should play on those issues. In one particularly poignant exchange, Vernon said, “People would look at us and think that we shouldn’t be friends.” Initially, his comment made me sad; however, I stepped back and thought about it further. In a world that seems intent on separating and categorizing people, it’s important that we remain friends and prioritize our similarities over our differences. I would have enjoyed a conversation with Vernon about the Super Bowl Halftime Show controversy, and imagine that he would have told me that he didn’t watch either show, but I didn’t get that opportunity. Vernon passed away in his sleep last spring. Even though he’s gone, his voice will never leave me. When I see efforts to divide our great nation into sides, I’ll always think of Vernon and strive to have friendships like the one I had with him, even when people think that we shouldn’t be friends.