How’s the Book Going?

Mitch Arnold • February 17, 2024

When I finally finished writing Marginal and felt that it was ready to publish, I invited a good friend of mine to breakfast to get his advice. Jeff Beals had written and published two books, one of which I was honored to consult on and edit. Furthermore, he travels the country, speaking on self-marketing. Outside of the publishing industry, there are few people more qualified to advise on the process of publishing and selling books.


Jeff was encouraging, but also very candid in his advice, saying that someone told him when he thought he was ready to publish his first book, “Congratulations on writing a book, but that’s the easy part. It’s much more difficult to get people to buy your book.” Those words have been rattling around in my skull for the two months since I published Marginal.


Initial sales were brisk and encouraging, but have since slowed down significantly. That’s not surprising, since I marketed the book primarily though my social media contacts. There are only so many books that my friends and family can buy. Now, I need to sell books to people who don’t know me or who aren’t connected to me in some other way. That’s where I can use your help.


As uncomfortable as self-promotion is, without a marketing budget behind me, it’s critical that I do it, and again, I need your help. If you have read the book, and you enjoyed it, AND you feel compelled to help, I would really appreciate it. If none of those three factors apply, don’t worry about it. Maybe you’ll like the next one.


Ways that You Can Help


Potential readers are skeptical of first-time novelists, especially if they don’t know the author. That’s why it’s critical that they are assured that the book is worth their time and money. There are three main ways that you can help me gain the credibility I need to sell more books:


Share an image of the book or a link to mitcharnold.com on your social media. In that post, relate how you enjoyed the book and/or why you recommend it. You don’t have to write an all-out review – no one expects you to be a professional book critic. A sentence or two will suffice. The accompanying image will catch more eyes than text, but if you don’t feel comfortable sharing an image, text is just fine.


Write a review on Amazon. Many active readers use Amazon to shop for books, and ratings and reviews matter to this audience. To gain credibility with these people, it’s critical that my Amazon page be active. Currently, I have only one review. I suppose that’s better than a bunch of bad reviews; still, a solo review doesn’t convey much “buzz” for the book. Again, you don’t have to write a high-level review – just a sentence or two about why the book appealed to you. The Amazon page for Marginal is here.


Encourage your friends who are avid readers to give the book a shot. For those of you who are avid readers, if you’re a member of an organization that discusses books, please consider sharing Marginal with them. Even if you’re not an avid reader, but you know someone who might enjoy the book, please recommend my book.


In a perfect world, I’d have a big-name publisher behind me, and they would have a marketing department actively promoting Marginal. That’s not the case here. In the current environment, it’s nearly impossible for a straight, white male with traditional pronouns to get an established publisher interested in reading his first manuscript, so I didn’t even try. Instead, I bet on myself and invested my time and resources in writing and publishing Marginal. Now, I can really use your help to realize my dream of writing a successful book. Thanks for your consideration and for reading this post.

Cherish Your Memories and Applaud the Success of Others

By Mitch Arnold • September 27, 2026
Recently, one of my friends completed a hike of the Appalachian Trail, 2198 miles of mountain paths from Georgia to Maine. He hiked almost continuously from March 31 to September 17, wearing the shoes of his son who passed away unexpectedly late last year. Not only is my friend an intensely driven and passionate individual, he is also a talented photographer who has crafted a career around his art. He used that talent to document his journey, capturing views that most eyes will never see and small wonders that most would miss. As I followed his adventures online, I felt wonder and awe, as well as gratitude that I could witness something that I will never see in person. Life is like that. Few of us will ever do everything we want to do, and we’ll watch from the sidelines as others enjoy something that we can only dream of. The trick is to do that without jealousy and envy, which are the thieves of gratitude and peace, and it’s something that I occasionally struggle with. Sometimes it seems that almost everywhere I look I am reminded of things beyond my reach. From my social media feeds to the walls in my house, reminders of dreams cut short threaten to haunt me, if I let them. With the help of some enthusiastic friends and the patience of an accommodating wife, I enjoyed several good years of pursuing my passion for hunting. Before my disability took that away from me, I was blessed to hunt in Africa and Canada, as well as many amazing places in the United States. The trophies that hang on my wall fill me with memories that I am thankful to have, but there are also blank spots that I had envisioned filling with more trophies. They remind me that I can no longer hunt like that. My social media feeds reinforce that frustration. Not only do I see friends enjoying their hunts and outfitters with whom I have hunted guiding smiling clients to their dreams, I am also a member of several online communities who share the same passion. There, I see trophy rooms that I dreamed of having and hunts I dreamed of experiencing. Where I once looked for inspiration and ideas, I now see a fantasy world. Then, there are the travel posts, like my friend’s trek on the Appalachian Trail. I see people standing on mountain tops, rafting on rivers and exploring the coastline of Greece – all things that I wish that I could do. Sadly, that world no longer exists for me, and that makes it all the more important that I be grateful for what I have and rejoice in the successes of others. I am learning to look past the blank spots on my walls and instead focus on the trophies that I am very fortunate to have. Why spend time and emotion on what I don’t have when I can appreciate all that I do have? Likewise, why waste energy on jealousy and envy when I can look with wonder and awe on the experiences of others?  No matter who you are, what you have and what you have been blessed to experience, there is someone who would like to walk in your shoes, if only occasionally, and they would be truly puzzled if you weren’t filled with gratitude. Just as important, experience as much of this life as you possibly can and share your experiences with others. Lastly, don’t torment yourself by worrying about things beyond your reach. Be thankful and rejoice in your life and the lives around you.

But, Could It Be Better?

By Mitch Arnold • July 26, 2026
When facing challenging situations, my go-to response is often “it could be worse.” It’s raining: it could be worse. We could be scooping this stuff. It’s hot outside: it could be worse. At least we have air conditioning. The “it could be worse” response is a simple and common way of putting things into perspective, summoning at least a modicum of gratitude and showing the absurdity of petty complaining. Unfortunately, it can also blind us to the potential of “it could be better.” I say it aloud frequently when I am with people, but I also mutter “it could be worse,” to myself when I am alone and struggling with my mobility. That simple phrase has brought me peace and acceptance, as I have experienced progressive physical challenges throughout most of my entire adult life. While things could definitely be worse, and I’m right to summon gratitude when negativity creeps in, I was recently reminded that sometimes things could be better, and if that’s possible, I should do everything I can to make them better. For more than 40 years, I have lifted weights five to six times per week, and that has allowed me to maintain a fairly active lifestyle, but lifting alone isn’t cutting it anymore. Despite frequent exercise, I have struggled to get around more than usual for the past year or so, and that has made my world even smaller. Despite this, I persisted with a positive attitude and told myself, “it could be worse.” Not until the discomfort and limitations began to prevent me from doing things I should be doing, like meeting friends for breakfast, did I consider the possibility that things could be better. Making sure that I realized this was my wife Lynda who had been on me to try physical therapy, since my primary physician wrote a prescription for it a year and a half ago. I resisted because, though I am positive about almost everything else, I was pessimistic about what modern medicine could do for me. I had done physical therapy as a child, and have undergone several medical procedures that did little to improve my condition and seemed to provide only frustration. How was this going to be different? But it was. After only two sessions and a daily regimen of stretching and purposeful movement over the past four weeks, plus the strength training, I have already improved my mobility. Stairs are easier and walking, less painful and troublesome. That has greatly helped my energy level, focus and confidence. Even when I fell and sprained my ankle a couple of days ago, the recovery was easier. While things could definitely be better, they could also be much worse, as they were for me a month or so ago. Had I not relented and at least considered the possibility that things could be better, I would have continued being unnecessarily limited. Are you unnecessarily limited? If you are going through a difficult period in your life – maybe your job or a relationship isn’t as fulfilling as it once was – consider the possibility that things could be better. Always lean into gratitude for what you have, but don’t let resignation obscure options for improvement.